Prezentarea rolului
AcrossEstate is a real estate marketplace, so growth means more than generating leads for one sales team. The Performance & Growth Marketing Manager helps grow demand across the platform by acquiring property seekers, improving activation and increasing meaningful listing enquiries. You combine paid acquisition with funnel analysis and experimentation, then use product and marketplace data to decide what deserves more budget. The role is for someone who wants to build a repeatable growth engine around a marketplace rather than optimise ads in isolation.
Responsabilități
- Plan and manage paid user acquisition across relevant channels
- Build campaigns around locations, property categories and marketplace use cases
- Track acquisition cost, activation, listing engagement and enquiry conversion
- Test audiences, creatives, landing pages and onboarding flows
- Work with Marketplace Operations and Partnerships to understand supply quality and user demand
- Improve tracking, attribution and growth reporting
- Build retargeting and reactivation journeys where useful
- Run structured growth experiments with clear hypotheses and success criteria
- Allocate budget based on user quality and marketplace outcomes
Experiență și competențe
- Professional experience in performance marketing, growth marketing or user acquisition
- Hands on experience with Meta Ads and Google Ads
- Strong understanding of analytics, funnels and conversion
- Ability to work with CAC, activation, engagement and conversion metrics
- Experience running structured experiments and interpreting results
- Strong analytical and commercial judgement
- Clear reporting and cross functional communication
- Marketplace, PropTech or real estate experience is helpful
- You optimise for useful users and marketplace activity, not only clicks
Cum funcționează rolul
Growth is connected to both sides of the marketplace. You work with Marketplace Operations to understand what users do after they arrive and with Partnerships to understand where supply is strong or missing. Campaigns are evaluated not only by acquisition cost but by whether users activate, engage with relevant listings and create meaningful enquiries. Product and market feedback should continuously influence targeting, landing pages and budget allocation.
Procesul de aplicare
- 1Online application and profile review
- 2Three short written role questions
- 3Introductory interview
- 4Role specific interview or practical scenario
- 5Final decision and onboarding
La ce te poți aștepta
- A marketplace environment where marketing connects directly to product behaviour
- Access to acquisition and platform activity data
- Room to test new channels, audiences and growth loops
- Direct collaboration with Marketplace Operations and Partnerships
- Clear focus on measurable user quality
- Opportunity to help build the growth system of an emerging real estate platform
Despre AcrossEstate
AcrossEstate conectează cumpărători, vânzători și agenții din mai multe țări. Echipa lucrează simultan în mai multe limbi și piețe, cu un produs construit pentru această realitate.
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