Role overview
The Performance & Growth Marketing Manager at Black Coast Capital is responsible for generating qualified demand, not simply cheap clicks or large lead counts. You build and optimise acquisition campaigns for international real estate prospects, connect campaign data with sales outcomes and improve the path from first impression to qualified conversation. The role suits someone who is analytical, commercially minded and comfortable challenging campaigns that look good in an ad account but produce weak clients.
Responsibilities
- Plan and manage paid acquisition across relevant performance channels
- Build campaign structures for specific projects, markets and buyer profiles
- Track lead cost, lead quality, conversion and downstream sales outcomes
- Work with Sales Operations to understand what happens after a lead is generated
- Test audiences, creatives, landing pages, offers and follow up paths
- Improve tracking, attribution and campaign reporting
- Allocate budget based on quality and commercial performance rather than surface metrics
- Build retargeting and remarketing journeys where appropriate
- Translate campaign insights into clear recommendations for Content, Sales and management
Experience & skills
- Professional experience in performance marketing, paid acquisition or growth marketing
- Hands on experience with Meta Ads and Google Ads
- Strong understanding of tracking, attribution, conversion and funnel analysis
- Ability to work with CAC, CPL, conversion rates and lead quality metrics
- Strong analytical judgement and confidence working with data
- Experience testing landing pages, audiences and creative concepts
- Clear reporting and communication skills
- Real estate, high value lead generation or international acquisition experience is helpful
- You care about business outcomes more than vanity metrics
How the role works
Marketing generates demand, but Sales determines whether that demand is actually useful. You work closely with Sales Operations and management to connect campaign source, lead quality, client progression and eventual transaction outcomes. That feedback loop determines what gets scaled, changed or stopped. You also coordinate with Content so advertising and organic communication stay consistent. The role has room for experimentation, but every experiment needs a clear hypothesis, measurable result and practical next decision.
Application process
- 1Online application and profile review
- 2Three short written role questions
- 3Introductory interview
- 4Role specific interview or practical scenario
- 5Final decision and onboarding
What you can expect
- Access to real funnel and sales outcome data
- A direct feedback loop between marketing and sales
- Room to test, measure and improve acquisition systems
- Clear focus on commercial quality rather than vanity metrics
- Direct collaboration with Content, Sales Operations and management
- Opportunity to shape growth as BCC expands its market presence
About Black Coast Capital
Black Coast Capital allocates and manages capital across the group's operating companies and external positions. Small teams, long horizons, direct ownership of decisions.
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